Valais raclette and French raclette

As part of our self-promotion, we conceived and produced a four-part radio spot series in Valais French and Parisian French.

This campaign draws on a well-known story: the tongue-in-cheek rivalry between Valais raclette and French raclette. Two names, two traditions — and a clear stance. Language, timing, and voice guide the narrative and establish a clear position.

From the initial idea to the final master, these self-promotional spots were fully realized in-house —
as showcases of how we approach audio: attentive, consistent, and driven by the ambition to be heard.