News

The latest from the world of audio branding and video production

Soundtrack to a museum exhibition

We intoxicate, deceive and rob the senses with our setting of three exhibits at the Bernisches Historisches Museum. For the temporary exhibition “Rausch – Extase – Rush” we realized a 3D audio sensory illusion and the soundtracks of two films including voice recordings and sound design. The exhibition opens on January 26 and provides surprising insights into the pursuit of reward of human and animals. The show is opened until August 13th 2023.

Orchesteraufnahme mit Frau die Geige spielt

Orchestra recordings at Abbey Road

The new radio spot series from the Zurich carpentry service “Schreiner48” were recorded with an orchestra at the Abbey Road Studio in London.

The idea came about because Markus Walser had commissioned us to re-record the legendary Mariachi Schreiner48 radio spot from 2013. The first idea was that we simply let a mariachi band record the existing Schreiner48 song in the Udo Lindenberg style from 2021, speak the lyrics and we’re done. But this idea soon vanished into thin air, because it is very difficult to find a good mariachi band in our latitudes.

Moritz has already recorded many of his compositions with orchestras, that’s why the idea to record the Mariachi Song with top orchestra musicians came up. Orchestra studios can only be booked by the day and because we wanted to use 100% of the studio time, we ended up with not one, but four subjects. The best musicians for orchestral recordings can be found in Los Angeles or in London, where most of the soundtracks for Hollywood blockbuster movies are also recorded.

Thus the choice fell on London. If you want to get more info about this project, as well as listen to the finished spots, you’ll find herewhat you are looking for.

Orchesteraufnahme mit Frau die Geige spielt
Promoton Rebranding Event mit Barkeeper

Promoton is now called nice noise

Bobby Gertsch founded Promoton in Wynigen 25 years ago. The company specialized early on in audio and radio advertising and created sounding content for clients such as Migros Aare or various Bernese private radio stations and SMEs.

In recent years, Promoton, now based in the city of Bern, has expanded its core competencies and is now increasingly focusing on new types of multimedia content and concepts for the information and entertainment sector. Nice noise’s offerings include commercials, soundtracks, exciting videos and immersive audio.

The name nice noise as well as the new, dancing branding, implemented by the renowned Bernese agency Studio Thom Pfister, emphasize the expanded company focus that appeals to all senses. The young and highly creative team of nice noise passionately implements the visions of their customers and creates new listening experiences.
The creations of nice noise are encountered on the radio, in the cinema and on television, in museums and exhibitions, or at events that radiate beyond Switzerland’s borders.

Bobby Gertsch, his company partners Nadja Ender and the enterprising composer and sound designer Moritz Schneider as well as the dynamic team bring the
nice-noise-DNA so to the point:

“Sound, music and moving images are our passion. With great commitment we work with people for people. Passionate, familiar and with the highest quality. We don’t want to be the biggest studio, but one of the best.”

Promoton Rebranding Event mit Barkeeper